PROPOSAL: In section 1.4.1 Town Centre and Public Realm Strategy, the following statement would enhance the ability of the town to regain vibrancy. Following paragraph 6 when ends “…surrounding coastal landscape.” insert the following paragraph: “The vibrancy of the town centre can be enhanced further by diverting through motor traffic away from the urban core. The use of the eastern bypass road, new northern relief road and internal link roads will be used to manage through traffic away from the town centre. Such measures would not impact accessibility in the urban core for emergency vehicles, disabled persons or those choosing active modes.”
RATIONALE: Specific measures to prevent through traffic accessing the town should be employed. Significant investment has been made in bypass and relief roads but the benefit to the town centre is not fully realised. For example, southbound traffic continues to utilise Castle Street & Denny Street instead of diverting to the eastern bypass road. By diverting this traffic, the number of vehicles in the town centre would decrease thereby enhancing the experience for people utilising the space.